The Effect of Information, Education and Communication on Compliance with Multiple Micronutrient Supplements Consumption in Pregnant Women

This study demonstrates that the quality of Information, Education, and Communication (IEC) is significantly associated with compliance with Multiple Micronutrient Supplement (MMS) consumption among pregnant women. Pregnant women who received higher-quality IEC were substantially more likely to adhere to recommended MMS intake, highlighting the critical role of effective health communication in supporting maternal nutritional interventions. These findings suggest that strengthening structured, clear, and context-appropriate IEC within antenatal care services is essential to improve supplementation adherence. Healthcare providers, particularly midwives, should emphasize personalized counseling on the benefits of MMS, the correct dosage, and the management of potential side effects, while also using supportive strategies such as visual educational materials, digital reminder systems, and family involvement to enhance maternal compliance and ultimately improve pregnancy-related health outcomes.