One MMS a Day and a Healthy Baby is on the Way: Building a market-based approach in Bangladesh

This article describes the work of a CIFF-led consortium of stakeholders working to sustainably shape the market for affordable and accessible multiple micronutrient supplements (MMS) in Bangladesh. It documents the transformative proposition of a market-based model to get high-quality multiple micronutrient supplements to pregnant women in Bangladesh at the right price, with effective promotion and the correct place or channel of distribution, while
creating the right policy environment.