Evaluating the impact of a countrywide, market-based roll-out of multiple micronutrient supplementation on low birth weight in Bangladesh: protocol for a two-arm, quasi-experimental and mixed-methods evaluation study

The Social Marketing Company (SMC) in Bangladesh is implementing a countrywide, market-based roll-out of multiple micronutrient supplementation (MMS) for pregnant women. This study evaluated the implementation of the supplementation program and its impact on reducing low birth weight (LBW).